Tracking Results

I really have no way of tracking how my blog affects my sales. I have had people at conventions tell me they read my blog. Usually they had never left a comment, so I had no idea who they were. I also get emails from people who read my blog, asking for advice on Sonlight. So I have to think it helps, and for sure, it doesn't hurt my sales.

There are tools to help track how many visitors your blog gets, and other non-identifying information such as general geographical area and referring URL. On your blog dashboard is a Stats tab that provides a lot of this information. I also like to use Feedjit on my sidebar because it shows visitor information as a live feed.

This information is helpful to me because it shows what blog posts are most popular, and if any changes I make increase traffic.